Nic Juister, better known as JUICE, is a visualist born and raised in the Chicago-land area. His goal is to break the conventional perception of the world around him through bold imagery, immersing the viewer and arousing their curiosity. He likes to imitate nature's approach to design by starting with his goal and then exploring all the possible outcomes to the solution until the best one is found. He received a B.F.A. in Graphic Design from California State University, Long Beach.